Social Media Coordinator

Location: Remote/Physical (Lagos, Nigeria)

Status: Full/Part-Time

Reporting Line: Executive Secretary & Head, Member Care

Who we are

The SHRM Forum exists as an independent association of SHRM Members living in Nigeria. As a SHRM licensee, the Forum adheres strictly to SHRM’s guidelines and policies in the management of all her activities. It seeks to build a community of SHRM Members where-in our members find interesting activities and causes to support and be part of.

We are the place for you, if

You can manage the social media and digital marketing of all our events, both physical and virtual programs such as conferences, trainings, hangout etc. You are passionate about digital marketing and have experience in social media management.

The role

We are recruiting for a Social Media Coordinator to be the liaison between SHRM and the wider non- member community. Working as Social Media Coordinator, you will be responsible for managing all our social media platforms, putting out text, image and video content and approved designs as well as coverage/notification of our upcoming activities. You will be required to create and maintain a strong online presence for our activities and programs.

Responsibilities

• Research audience preferences and discover current trends
• Creates engaging text, image and video contents
• Designs post to sustain viewer’s curiosity and create buzz around SHRM activities or programs
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Oversee social media account’s layout
• Suggest ways to attract prospective members, like promotions and competitions
• Report on online reviews, comments and feedback from viewers
• Track engagement with campaigns and SEO to optimize campaign content
• Facilitate online conversations with interested members or responding to viewer’s enquiries
• Manage marketing membership team members
• Coordinates with programs coordinator to prepare designs to be used for communication of membership trainings, resources, programs, and events, which are timely and available via appropriate channels for staff and volunteers
• Align with SHRM Corporate Marketing team to execute campaigns
• Creates and run a schedule of online presence and reportage of SHRM Forum activities and important announcements using digital and social media marketing techniques 

Requirements

• Experience in new media technologies (such as blogs, twitter, Instagram, tiktok) and online social marketing preferred
• Flexibility and ability to work in a team
• Excellent communication skills (written, verbal)
• Multitasking and analytical skills
• Creative thinking and problem-solving skills
• Time management skills
• Ability to meet deadlines required
• Ability to deliver creative content (text, image and video)
• Ability to use social media marketing tools

Education & Experience

• Bachelor’s degree in related field, with a minimum of three years’ experience in a sales and marketing role
• Experience in using social media management and/or digital marketing tools
• In depth knowledge of SEO, keyword research and Google Analytics
• A SHRM CP/SCP holder